About Rich Mahre
Founder of ServiceNomad, operator-turned-systems builder, and lifelong advocate for better infrastructure in service trades.
Rich Mahre is the founder and CEO of ServiceNomad, the operating system built specifically for RV service businesses and the broader mobile service economy. His work sits at the intersection of hands-on operator experience, modern automation, and industry infrastructure design.
Before building ServiceNomad, Rich founded and grew Boss Bull Mobile RV Services into one of Central Texas's most trusted mobile RV repair operations. Serving hundreds of RV owners across the region, Boss Bull consistently maintained a 4.8-star rating while developing the early systems that would later evolve into ServiceNomadOS. The company became the real-world testbed for the scheduling, communication, invoicing, and AI-driven call handling processes now embedded in the platform.
Prior to his work in the RV industry, Rich founded and exited LeadAI, a marketing technology company that helped home service businesses increase repeat revenue through automation, and Conversion by Conversation, a communication-focused agency serving local businesses. Earlier in his career, he led business intelligence and Voice-of-the-Customer initiatives at enterprise organizations, shaping his data-driven approach to operational excellence. Across every venture, Rich has focused on a single principle: when service businesses communicate better and run more efficiently, they grow stronger.
The Journey
Conversion by Conversation
2019–2021
Helping local businesses over-communicate with their customers.
LeadAI
2022–2024
Marketing technology and automation for home service trades.
Boss Bull Mobile RV Services
2023–Present
Real-world testbed for ServiceNomadOS.
ServiceNomad
2025–Present
Modern infrastructure for RV service and mobile trades.
Operating Principles
Operator-First Design
Build systems based on real-world operator experience, not theoretical assumptions.
Data-Informed Decisions
Let evidence and metrics guide strategy, from customer feedback to operational analytics.
Clear, Honest Communication
Transparency builds trust—with customers, teams, and the broader community.
Long-Term Infrastructure Over Short-Term Hacks
Invest in durable systems that scale, not quick fixes that create technical debt.
Looking for a founder who understands both the wrench and the workflow?
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